Is iA Financial a Good Life Insurance Company? Here’s What You Should Know Before You Buy
iA Financial (Industrial Alliance) is a well-established and respected life insurance company in Canada. They offer solid products, competitive rates, and strong financial strength — so yes, iA is definitely a good insurer.
But here’s the part most clients don’t realize:
**Even the best life insurance company may not be the best fit for your needs.
The right advisor matters just as much as the brand you choose.**
Life insurance is a long-term commitment. Choosing the wrong plan — or making the decision without proper guidance — can affect your family for decades.
That’s why it’s important to work with an experienced, full-time advisor who understands multiple companies and can help you pick the policy that truly fits your situation.
⭐ Why Company Choice Alone Isn’t Enough
iA Financial offers strong products, but no single company is perfect for every client.
Every insurer has differences in:
Pricing Underwriting rules Term vs. permanent options Conversion privileges Riders and benefits Health-based advantages Flexibility for future changes
A plan that works for one person may not be ideal for someone else.
That’s why choosing a policy based solely on a company name — even if it’s a reputable one like iA — can lead to coverage that doesn’t match your long-term goals.
⭐ Why Choosing the Right Advisor Is Just as Important
Buying life insurance is not just a one-time purchase. It requires ongoing support and proper planning.
An experienced advisor helps you:
✔ Compare multiple top Canadian insurers
So you’re not limited to one set of prices or one type of product.
✔ Understand how each policy works
Including future renewal costs, conversion options, and long-term flexibility.
✔ Choose the right coverage amount
Based on your family, income, debts, and financial planning goals.
✔ Get proper guidance during underwriting
Health questions, medical details, and lifestyle factors can change which insurer is best for you.
✔ Receive long-term service
Beneficiary updates, policy changes, reviews, and especially help during claims — these matter more than people think.
Insurance isn’t just about buying a plan.
It’s about having a professional who stays with you for years.
⭐ So… Should You Buy iA Financial Life Insurance?
iA Financial is a strong, trustworthy insurance company.
But the best approach is to:
Understand the product Compare it with other insurers Make sure it fits your long-term needs Work with an advisor who will guide and support you over time
A good company + the right advisor = the best protection for your family.
📞 Thinking About iA Financial or Any Other Life Insurance Plan?
Before you decide, get a free, unbiased comparison from an experienced advisor who works with all the top insurers in Canada.
At United Life Financial, you can:
🔹 Get instant online quotes
🔹 Compare multiple companies side-by-side
🔹 Understand the pros and cons of each option
🔹 Buy online or meet in person
🔹 Receive long-term support for service and claims
Contact Us Today
📞 905-906-7000
📧 info@unitedlife.ca
🌐 https://unitedlife.ca
Your life insurance is a long-term promise.
Make sure you choose the right plan — and the right advisor — from the start.

